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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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The Eight Dimensions of Service Quality are Reliability

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Q The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation. Provide a brief introduction to the company with which you are working. Using the dimensions of service quality, develop a strategy to differentiate the company.

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The eight dimensions of service quality play an important role for the company Thirst as it comes up with Thirstzing, an organic energy drink. The company would promote heavily for organic zero-caloried flavoured energy drink, which is without artificial and added color and flavour. The demand of the customer for organic and low-calorie drink is high in the market of the United States (Zeithaml et al. 1996).